About
Accelerating BBVA Digital sales through an E2E data-based strategy
Innovation presentation
Elevate digital sales at BBVA, achieving sustainable growth through profitable sales, increasing digital maturity in all 6 geographies (Spain, USA, Mexico, Colombia, Peru, Argentina) with cross country alignment in each discipline along an E2E strategy.
Uniqueness of the project
Our approach to Digital Sales embeds all required service areas (Clusters) to manage and optimize each step of the sales funnel, with an end-to-end vision of journey performance that helps to govern & prioritize initiatives. Both for new customer acquisition and cross selling. It is unique and provides additional value compared to a traditional performance media approach.
