Vote now in the 2021 Efma-Accenture Innovation in Insurance Awards

Voting will be open online until May 3rd.

Publish date: 20 April 2021
Author: Accenture
Theme : Innovation

The sixth annual Efma-Accenture Innovation in Insurance Awards will be revealed at a virtual awards ceremony on June 3rd. The Efma-Accenture Innovation in Insurance program is a joint initiative that aims to reward the most innovative distribution and marketing projects developed by insurance companies across five continents. Efma members and non-members from financial institutions have until April 30th to vote for the winners of this year’s edition.

“Just as insurers are creating ecosystems for their customers and products, we have our own unique ecosystem that provides an excellent opportunity for these companies to showcase their innovations,” said Hannah Moisand, Efma’s Head of Strategic Partnerships who leads the awards initiative.

This year, Efma received 460 innovations from 290 institutions in 55 countries, a new record of submissions. An expert panel has selected nominees for awards in six different categories. Both Efma members and non-members can vote for the winners in each of the six categories by visiting our portal and selecting their top three innovations per category.

This year’s nominees are:

Core Insurance Transformation

AXA (Spain) - A.Iconic Claims
China Life Insurance Company (China) - Intelligent value evaluation system for sales force
Discovery (South Africa) - AI Quote
FWD Insurance Group (Hong Kong) - FWD Smart Insurance Framework: AI-Everywhere
Generali (France) - Fund transaction through blockchain
Humania Assurance (Canada) - PROHEALTHINSURANCE.CA: Income Insurance – Accident
MAPFRE (Spain) - Verbatims
Multiasistencia Group (Spain) - MACARENA
RBC Wealth Management (Canada) - Conversational AI Platform driven by Personal Insights for Life Insurance Application

Customer Experience

Aflac Life Insurance (Japan) - AI Chatbot with 3D Avatar that Communicate with Natural Conversations
APRIL Santé Prévoyance (France) - Digitalized cards in e-wallets
AXA Assistance (France) - TechOut
Bajaj Allianz Life Insurance (India) - Smart Assist 
FNB (South Africa) - We've got you Covi(r)d
Generali Welion (Italy) - WelionAPP
Intesa Sanpaolo Vita (Italy) - Area X
MAPFRE (Spain) - MiAbot (Mapfre Intelligent Assistance bot)
TAL (Australia) - Headlight

Connected Insurance & Ecosystems

AXA XL (USA) - AXA XL Construction Ecosystem
Baloise (Switzerland) - Inshareance
China Life Insurance Company (China) - Direct-billing claims settlement service for poverty-stricken segment
Chubb (USA) - Chubb Studio
MAPFRE (Spain) - MAPFRE Digital Ecosystem Platform
Mitsui Sumitomo Insurance (Japan) - Innovative corporate and social problem-solving service through a data ecosystem that goes beyond the provision of insurance
NTUC Income (Singapore) - SNACK by Income
The Hartford (USA) - The Hartford Global Insurer Network & Global Online Trading Platform
Wakam (France) - Self-service Insurance


Air Doctor (UK) - Air Doctor Telemedicine Service 
Azur Group (UK) - SmartHome
Bolttech (Singapore) - Embedding insurance ecosystems into non-insurance market innovators
Brit Insurance (UK) - Ki Insurance
Bsurance (Austria) - Real-time accident insurance
Cover Genius (USA) - First-of-its-kind bundle of pandemic products for our travel partners
HITS (Switzerland) - bAIby - The AI-based Baby Cry Translator
Kovrr (Israel) - CRA-Zones
Splitsecnd (USA) - splitsecnd 

Product & Service Innovation

Baloise Assurances (Luxembourg) - Drive Electric
Beazley (UK) - Reputational Risk Insurance
Ergo Hestia (Poland) - Blockchain-based Payout Panel
Moonshot-Internet (France) - Any-cause flight cancellation automatized processing
Ping An (China) - Ping An One-click Auto Insurance Claims Solution
Plymouth Rock Assurance (USA) - @Home
Seguros Unimed (Brazil) - Integrated mobile solution to beneficiaries and the largest medical cooperative system in the world 
Vienna Insurance Group (Poland) - Beesafe | Unique offer of standard motor insurance combined with value added services
Wakam (France) - "Theft of valuable items" embedded insurance 

Workforce Transformation

Allianz Sigorta (Turkey) - Business Agility Transformation of Allianz Turkey
ASR (Netherlands) - Employee Mood Monitor | eMood® | proven contribution to more happiness at work, lower absenteeism, higher productivity and customer satisfaction 
Assicurazioni Generali (Italy) - We SHARE App
AXA  (France) - BlockCo : Blockchain for inter-company financial reconciliation
Bradesco Seguros (Brazil) - Innovation Week Project 2020
IndiaFirst Life Insurance (India) - Leveraging technology for workforce transformation to quickly adapt during the pandemic times
Liberty Seguros (Brazil) - Gamificação para Força de Vendas (Gamification for the Sales Team) 
Vida Caixa (Spain) - Vidatathon 
Zurich Insurance Group (Brazil) - The Zuricher Song

Global Innovator

Aflac Life Insurance (Japan)
Assicurazioni Generali (Italy)
Baloise Insurance (Belgium)
Bradesco Seguros (Brazil)
China Life Insurance Company (China)
Discovery (South Africa)
ICICI Prudential Life Insurance (India)
MAPFRE (Spain)
Mitsui Sumitomo Insurance (Japan)
State Auto Mutual Insurance (USA)
Vienna Insurance Group (Poland)
Zurich Insurance (Switzerland)

The winners of each category will be revealed during the Innovation in Insurance Awards online ceremony, which will take place on 3rd June 2021.

For the Product and Service Innovation category, online voters and jury members will shortlist six innovations out of the nine nominated ones. The six shortlisted innovators will present their innovations to the audience at the Innovation in Insurance Awards ceremony. The audience will then cast their votes and the winner will be announced live.

For the Global Innovator category, the Awards Jury will select the winner from the twelve nominees identified by the Awards Committee.