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Save the greatest number of human lives - Work as one team with our partners towards a common goal Encourage and boost donations through communication, maximize aid through purchases and partnerships, make data informed decisions to allocate resources where and when they are most needed and streamline processes to guarantee time to market
Innovation presentation
Observing the effects of the pandemic in the rest of the world, and anticipating the impact it would have on Mexico’s health sector, BBVA Mexico, through its foundation and team, established a multidisciplinary task force to ensure that the greatest amount of aid reached the places that need it the most
The project consisted of four main objectives:
Deliver help through four main lines of action: providing PPE equipment for medical personnel, respirators, training for medical personnel and general public and donation of resources to increase hospitals capacity (Red Cross, Doctors Without Borders)
Anticipate COVID-19 contagion rate and compare it against the availability of health capabilities and resources (doctors, hospitals, beds, ventilators, equipment, etc.), in states and municipalities
Maximize the value of donations, while making sure help gets delivered as fast as possible, as well as guaranteeing the best quality equipment at a reasonable price
Guarantee the traceability and transparency of donations
In short, save the greatest number of human lives
In order to meet the objectives set, we worked on the following solutions:
We obtained hospital data (location, number of beds, doctors working at the location and more) and simulated what would happen if Mexico had the same trend of COVID-19 contagion than other countries (Italy, Spain, US, Colombia and other similar countries). In parallel, we developed a Machine Learning (ML) model to predict the number of positives during the first phases. With the model and the simulations we obtained the estimated number of cases for the next 15 day. With that data we identified the states, municipalities and hospitals where there would be a greater infrastructure and resource saturation level (number of COVID-19 infections, severity and available infrastructure and resources)
Defined the four lines of action based on data from Mexico’s public healthcare system
Streamlined governance processes and SLA’s. The Foundation’s Trust authorization process, purchasing processes, etc. to optimize the response
Developed and implemented an end to end workflow to guarantee traceability for donations, delivering a detailed statement to donors. This included where donations in kind were being delivered, as well as the impact of those donations. The workflow allowed us to:
- Identify, segment and manage donations
- Manage the trust accounts cashflow
- Digitally send authorization, purchase and payment orders from the Foundation Trust
- Control the inventory of purchases of medical equipment and ventilators
- Accountability towards donors
We made available an online on demand training site (with help from experts) for medical personnel with topics and information relevant for the pandemic, including material critical for the use of the respirators purchased, in order for the hospitals to be able to install and use the equipments as soon as they got it
Established a partnership with some of Mexico’s biggest freight companies that allowed us to take advantage of their idle transport capacity, in order to deliver help. This also translated into savings that went towards more aid
We donated 15,150 oximeters at the peak of the pandemic in order to help patients monitor themselves, thus avoiding unnecessary saturation in hospitals
Total raised: BBVA Foundation put up 470 million pesos (23.4 million USD) in seed capital. The support of our partners and donors was decisive in magnifying the impact of this initial donation, with another 262.6 million pesos (13.05 million USD) raised in support of the cause. 5.1 million pesos (0.25 million USD) were generated in interest. Included in the donors was the “1 día de tu sueldo” program, which consisted in BBVA’s employees donating a day of salary in support of the cause.
Uniqueness of the project
Joint initiative with participants of government, private industry, experts, academia.
Lead by example. BBVA donated an important sum to show and promote its commitment with Mexico
The trust of partners in BBVA’s delivery . BBVA was able to coordinate different sectors and industries (public and private) into delivering help in short time, to help save lives
Drive data informed decisions of where to best allocate BBVA’s Foundation resources and donations (match resources with Hospitals and Doctors)
A complete supply chain was put in place in short time, in order to deliver help while ensuring transparency to donors and partners (end to end workflow)
The opportunity (time to market) with which the aid was delivered
Developing skills and knowledge that BBVA didn’t have (medical purchases, logistics for delivery, medical system knowledge)
