About
This game acts as a resource that students ages 15-22 can use to help establish financial fundamentals pertinent to college life; overall, the app helps customers and prospects learn to make better financial decisions that will impact their future financial stability and success.
Innovation presentation
The Regions Scholar Athlete game is a fun way to learn banking concepts through gamification while playing golf on your mobile device. Users have the opportunity to compete, see the top ranking game winners on the Leader Board, share scores with friends through Facebook and Twitter and pick up valuable financial education along the way.
This adventure takes the user into the life of a collegiate golfer, while challenging them to think about smart financial decisions. The goal is to be a successful golfer while managing finances for each school year, balancing life and managing school.
The excitement is deciding between entertainment, food, study and practice while navigating through each school year. Actions determine outcomes, so make wise choices.
Game players are challenged with making intelligent decisions throughout their college experience with this realistic and socially engaging game. They can even share achievements as a scholar athlete with friends on Facebook and Twitter.
Uniqueness of the project
The game was designed to help provide banking fundamentals like managing money, saving toward goals, paying bills, purchasing text books and making college tuition all within the fun playing environment of life as an amateur collegiate golfer. Furthermore, the game is being leveraged to help reinforce Regions as a source for advice, guidance and education.
A unique aspect of the game and an additional way to earn points is through the integration of Facebook and Twitter at the end of each round. Not only can one challenge friends by way of social media, but users can track results on the app store leader board.
The game also outfits the player with student loans, and book costs. However, if they practice their golf swing enough to do well in the tournament at the end of the year, they can earn a scholarship. This reduces costs in future years, and can help build a cash reserve.
Throughout the year, users have to make tradeoffs, all while trying to keep various meters properly full. Users have a happiness meter, a study meter, and a golf meter. All of these represent aspects of life that need to be balanced.
A final piece of valuable game play intelligence is the golfing environment. Success in the classroom, with the bank account as well as happiness all affect the way the avatar is affected on the links. The user’s swing and putting abilities can be adversely affected by the way they perform off the course.
