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Garanti BBVA

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<p>GE Money poss&egrave;de 20.85% de Garanti bank Dogus Holding : 30.15%</p>

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09/03/2020 Banking Innovation

About

Save as you spend… If you like spending your income but you are worried about not being able to save money, Spend and Save is best fit for you.

Innovation presentation

Customers in Turkey to securing their future and they want to make savings in order to achieve their dreams. At this point, we wanted to find an innovative solution that would attract their attention and encourage them to saving.

In our researches, we also found that people frequently followed the contents titled “How to save”. We thought it would be right to offer them a practical and safe solution.

When we think about where they can make this saving easily and quickly, we have seen that a very large target group puts the credit card at the center of their lives.

In our country, where credit card is so important, we decided to implement the save-as-you-spent application, which gives people the opportunity to save from credit cards.

With the save as you spend features, we have implemented a system on monthly accumulation for a certain percentage of the credit card spending every month.

In this way, we offered our customers the chance to make their savings within the credit cards without any commission, with the smart rule of Spending and Save this function in Turkey.

Uniqueness of the project

This function released in Turkey that enables customers to save on defined ratio from their credit cards. it is unique from this aspect.

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