08/07/2013 Banking Innovation

About

Youths and kids dedicated branch environment

Innovation presentation

As parents, we play many roles in our children’s lives. We are their teachers, friends and lifelong guides, and we shoulder a great deal of responsibility in shaping them as well-rounded and successful individuals.

Al Hilal reaches out to parents as a partner in ensuring their children develop skills and good habits that will endure a lifetime. We present Seghaar Children's Banking, designed as the most memorable banking experience of a child's lite.

Seghaar does not only help kids learn about the importance of saving and handling their own finances from an early age. It also allows parents to secure their future by planning for their education, teaches about charitable giving, and helps instil traditional values upon their young, impressionable minds.

The lovable Seghaar mascots, Hala and Nassour, will introduce the ch1ld to lslamic banking through various activities. Children are about to embark on an exciting and entertaining journey , as they Learn, Earn, Save, Protect and Donate which are the core pillars of Seghaar!

Uniqueness of the project

One of our main objectives as bank is contributing in the community growth and the future of the UAE. Seghaar is one of the unique initiatives of Al Hilal bank, and it was well developed not only in terms of products offering but also in terms of touching the life of the chiId in all aspect. The segment offers various benefits that complements the growth and education of every child in the UAE.

Unlike others, Seghaar is not just a savings account, it's a one of a kind educational and fun journey that is built on 5 pillar: Learn, Earn, Save, Protect and Donate.

In-Depth Analysis

The Reason Behind

1. Build up the Financial Literacy at an early age.

2. lncrease awareness about lslamic banking and Islam.

3. Edutainment.

4. Entertainment.

5. Preparing the children for the future.

Results

Customers are very much excited about Seghaar and what the segment is offering. We were invited by several schools in the country to present Seghaar to their student and the parents.

The total Number of Seghaar customers is more than 5000 with total balances above 60 million Dirhams.

Key Dates

  • Launch date 1 April 2013

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