Simplification of the retail app in Santander Spain: the new frontier

Reimagining the Customer Experience
Customer Experience Data Management/Anaysis Digital/Mobile Banking Personalization PFM/BFM

Elevator pitch

Santander Spain app is fully personalized to every customer based upon all brand new global search, 23 servicing options based in customers data (not banking categories such as affluent, etc), most used by cluster FAQs with CTAs, and two new entry points for a simplification use.

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