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Core Offering Innovation
Customer Experience Customer Service Digital/Mobile Banking

Elevator pitch

The free in-app service to compare, change and optimise utility bills through a 100% customer journey

Innovation presentation

In recent years, also due to the Covid-19 pandemic, inflation affected the society more than ever; specifically, utility bills, including both gas and electricity, have risen considerably and consumers started searching for cheaper and affordable utility bills solutions. In this context, to fill the increasing demand for more convenient services, Intesa Sanpaolo decided to integrate Switcho, a digital platform that compares the majority gas and electricity offers in the market, into the Bank Mobile App.

The integration of Switcho is in line with a broader Intesa Sanpaolo Open Banking and Ecosystem strategy, and it represents the first non-financial service integrated directly in the bank’s app.
Regarding the user experience, in fact the customer through the Mobile banking App is redirected to Switcho dedicated properties, a 100% digital and free platform.

Thanks to this solution, Intesa Sanpaolo’s customers are enabled to save time and money on household utilities by “switching” provider, resulting in a smoother digital Customer Journey: the user uploads utility bills into Switcho, that latter manages the entire process.

Specifically, user selects the type of utilities of interest (gas and/or electricity), uploads their actual annual utility plan, and receives a confirmation of the request submitted. Subsequently, Switcho elaborates the query, suggests cheaper rates and/ or suppliers (among a wide range of providers such as Eni, A2A, Pulse,etc), and shows a view of the estimated annual saving.

Once the customer chooses the electricity/gas solution that better fits its needs, Switcho entirely manages the bureaucratic aspects of the “switch” and notifies Intesa Sanpaolo’s customer as the process is completed.

Moreover, unlike classic rate comparators, after making the "switch", users can have an estimate of the annual expenditure and therefore know how much they would save each year.

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